Asset-Based Approaches

About the webinar

Asset-Based Approaches focuses on what is strong in the community. This session will give an overview of what Asset-Based Community Development is (ABCD) and some examples of how the approach has been used in Suffolk. Hosted by Colin Baldwin Community Resilience Manager in Public Health and Communities, the webinar will be joined by a number of speakers and feature a variety of projects including;

- Community Action Suffolk’s Buddy Up Programme

- St Nicholas Hospice's Next Door Project

- Diabetes Prevention Project in Shotley

- ABCD for Teenage Pregnancy

The webinar also includes 5 minute Q&A section at the end of the all the presentations. There were some technical issues on the day so you can find a full copy of all the presentations here: Asset-Based Approaches (Full Slideshow) . If you would like a full copy of the presentation with audio of Taz's presentation, please email Emma Reeve at 

If you would like to find out more information on health inequalities and webinars in our Time to Change series, please visit our digital 2020 Annual Public Health Report



Colin Baldwin

I am a Resilient Communities Manager in Public Health and Communities Suffolk and I have worked in a wide range of public and voluntary sector organisations throughout my career, including; health, social care, social welfare, education, policy development, programme management, at both practitioner and senior management levels. I have a strong commitment to and belief in the power, strength and passion of local communities and I believe strongly that we need to work much more alongside our communities and much less as 'experts' doing things to them. Asset Based Working is the perfect way of achieving this, building on what is strong, not focussing primarily on what is 'wrong'.

Sally Connick 

As Head of Community and Voluntary Action at Community Action Suffolk, Sally leads the team dedicated to supporting Suffolk communities to identify opportunities and take positive action; utilising the networks and partnerships available to them.  An avid follower of Cormac Russell and all things ABCD on social media, she recently attended the 8 week ABCD course facilitated by Cormac through Nurture Development.  Sally believes that for ABCD to thrive in Suffolk, we need to constantly check, reflect and be honest about our work to ensure we are not slipping into a deficit-based approach. 

Sally Watson 

As a Project Coordinator (Public Health and Communities Suffolk) I work with partners to oversee the delivery of key projects and programmes. These projects include diabetes prevention, social prescribing, integration of military families and more recently Connected Communities, which is a project reducing loneliness and rural isolation in the elderly. Since lockdown I have been involved as a Trustee of my local village hall transforming it from a little-used unwelcome building into a smart, modern hub of the community. 

Taz Hussain 

I’m a Project Coordinator within Public Health and Communities SCC. With over 17 years’ experience around community engagement and development, I’ve always been passionate about communities and co-production. Introducing asset-based working has been a game changer though. Part of my role is to introduce great tools like community circles, one-page profiles and asset mapping across various organisations including the voluntary sector and supporting them to embed this learning.   

Adelle Stopher 

As Health and Wellbeing Project Officer in Public Health and Communities, I mostly work on health improvement based projects across many workstreams including health inequalities and sexual health. I have always been very passionate about bringing conversations back to the public's perspective and after a conversation with Colin, I was interested in applying this approach to commissioning. We are in our initial stages of using an ABCD approach but its been great jointly working with Colins team on this journey and I really value the "what's strong and not what's wrong" ethos. 

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If you would like to be part of Suffolk's Shared Learning Network on Asset-Based Approaches please email Sally Connick and Colin Baldwin at;


There are three key elements to take away from the webinar on adopting an Asset-Based Community Development (ABCD) approach:

  1. Focus on "what's strong not what's wrong"
  2. Engage with the communities on what matters to them
  3. Have a go at using the ABCD tools e.g. asset-mapping, a community circles approach or using a one page profile

You can find out more about Asset-Based Approaches by visiting;

  • Nuture Development  (Cormac Russell's website, leading expert in ABCD approach)
  • Suffolk's very own ABCD Hub (coming soon on the Community Action Suffolk website)
  • Community Circles (including access to template one page profiles)